Are Question And Answer Forums Good For Web Traffic?

Are Question And Answer Forums Good For Web Traffic?

Q&A Forums
Q&A Forums
There are many ways to attract web traffic to your personal or professional website, but not all of them are equally effective, and sometimes it is necessary to take actions that we know will give a direct spin to our statistics. Google is becoming increasingly strict about web traffic as it seeks to better position pages that can truly provide quality answers to people's concerns. Knowing this can help you pull strings and start getting decent traffic. It does not interfere with the niche you are in because any web page, regardless of its purpose on the web, needs traffic to be seen by others.

People tend to search the internet for answers to their questions, about any subject. They will rely more on complete and elaborate answers, and they may want to know more about the person who has answered their question. Knowing this can become a tool for you to attract people to your website, either because you have the question & answer forum on your page or because you have written in the forums of other pages. We will show you practically and effectively these two possibilities so that you can decide what suits you best and get the traffic your page needs.

If you decide to create a forum, work with specific niches.

There is no point in creating a forum where many topics are discussed at once, even if they are about the same central theme because both people and the google search engine will only take into account those places where they will receive the answers they need quickly. If your platform is about baking and you have decided to create a question-and-answer forum about how to make the best chocolate chip cookie recipe, everything should revolve around this topic, so that people can find the answer they need in one place. To better understand this you have to understand that now google does not only work with SEO but also seeks to process longer and more complete questions.

Within a forum, anyone can comment, but you must stand out from the others with concise answers that effectively clear up the doubts of the participants. Creating a good image in front of other readers will make you a valuable figure and make others want to know more about you. This can also apply, for example, to those who offer programming services and can give a specific answer to a problem, demonstrating in a single commentary all the information they have to offer. It's all about working digital marketing, making it clear that you are a professional.

You can support yourself in other forums.

Even if it is someone else's forum that receives direct traffic, you will be able to create a presence on the web and attract people who are looking for your services and have found in you the knowledge they needed. A person will trust more in someone who can show that they know what they are talking about, and if you take the time to go into forums to answer questions and clarify the doubts of various people, you will most likely get a good position in the forum, which will translate into more visits to your website.

Before you start doing this you should create a good profile that will direct people to the right site. You see, anyone can write a reply in a forum, but it's no use owning excellent content if all the information will be hidden behind a "visitor" profile. You have to work on your profile so that when they click on your link they can easily get to your website. A good idea is to place your profile picture with your website's logo and make it clear that you are a professional and can be found on the web. Your knowledge is valuable but even more valuable is what you have to offer.

SEO also has an influence, although not directly.

You should not completely abandon the handling of SEO writing because although people will only look at those that offer them an excellent response, it is no less true that google continues to handle these parameters within its searches. Everything is in the subtlety and the correct use of the tools, so your main function should be to give an accurate answer without leaving aside the SEO writing. You cannot make indiscriminate use of keywords because people do not read this type of content, and a comment is not too long. What you need to worry about most is being able to capture the attention of potential customers.

However, SEO tools are sometimes a double-edged sword, as they do not always give you the traffic you need. It is useless to have your page full of visitors if none of them will become future clients, in the case of those who offer services. For example, a company that offers cooling maintenance services nationwide will not achieve anything by having a large number of foreign visitors, since they will never hire their services, so even if the statistics improve, the main function of the platform will still not be used. It is not only about finding people interested in your content but also about attracting the right clientele.

Collect useful information from the forums.

Creating a question and answer forum, besides offering you traffic, can help you improve your content and know what your readers want to know. You can take into account the topics that are most developed in these forums and work on them in the future because although the main intention is to keep the whole conversation focused on a specific topic, the variations can become a tool in your favor. Another valuable trick is to work together with other platforms that handle similar niches. Within the forum, you can discover platforms on which to make guest postings, so that you can easily attract new customers.

It's all a matter of knowing how to take advantage of the tools of the internet.
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Negative SEO Is It Real? | Am I Affected? | What To Do?

Negative SEO Is It Real? Am I Affected? What To To?

The SEO Industry is one of the most dynamic forms of online marketing. Over the past two years, the industry has changed so much that is hardly recognizable for those who used to be the Masters of competitive Google ranking

In this article, we explain what black SEO means and explore some of the dynamic changes that Google has had to perform on their algorithms in order to curb the vice. Negative SEO is a child of black hat SEO. Negative because black hat SEO (underhand methods) was getting harder and harder to execute with any meaningful results.
So what is negative SEO?                                                                                                 
Negative SEO
Negative SEO

Negative SEO may be defined as the practice of using unethical SEO techniques in order to negatively impact or sabotage a competitor’s google rank. It is a demonstration of just how far people are willing to appear first on search result pages by taking out the competition.
How do I know if it is negative SEO?

Oftentimes webmasters will not realize that they are being hacked because the fake modified sites are placed in other directories where only Google bots can see them. When your customers try to reach you they might be redirected to the fake website with modified content and spammy links.

Does Negative SEO Really work?

Yes, negative SEO is a real threat to many websites large and small. Ways in which malicious people can harm your rank include but are not limited to: hacking your website, buildings permalinks, copying your content, creating a fake social profile, and malicious damage to backlinks structure of your website.

Who Pays For Negative SEO?

When you think you are under attack, always ask who benefits and that ought to point you straight to the offenders. It could be a disgruntled customer, employee or the competition.

There have also been reports of White Hat and see all companies requesting that black hat SEO tricks be used on their behalf to squash the competition.

How To Prevent Negative SEO

As with many Internet-security problems, prevention is better than cure.

  • Do Set up Google webmasters tools email notification
  • Keep an eye on your backlinks profile
  • Guard your best backlinks with your life
  • Secure a website from malware and hacking
  • Constantly check for plagiarized content
  • Put your a-game on social media
  • Track your website speed
  • Consult your SEO expert before buying backlinks
  • Avoid making enemies online
  • What to do in case of a negative SEO attack?

When attacked you need to stay calm, it's important. These are internet hits men of some sort and you can be sure that they will try to cover their tracks. There are sophisticated techniques that you can use to trace the source of your attack but that is the kind of diversion that the attacker intended. First, you need to get back online. The following are steps that you can take to mitigate the effects of negative SEO and reverse your plight

Step 1: Know Thy Enemy

It may sound obvious but not every snarl-up of the traffic to your site may be related to negative issue SEO. It's only a probability and to be sure you have to check with special tools like and to pinpoint the source of the upswing in your backlinks. If you receive a huge number of links to malicious sites containing scraps of your content blended with unrelated content, then it is highly probable that you are under attack.

Step 2: Remove Links

The Google disavow feature allows webmasters to pick out websites that are linking back to them and tell Google not to consider the links when ranking them. This makes a powerful tool that webmaster tools enjoy using but it comes at a price. If you disavow legitimate domain it is permanent such that no future benefits will be accrued from backlinks from the site.

Step 3: Report

It might actually be a good idea to report negative SEO in the webmasters' forum all directly contact John and see if they can help you resolve the situation at Google. However, a majority of cases reported as negative as you turn out to be a false alarm.

Step 4: Rapid Quality Content Cures Negative SEO

Sometimes the best defense is an offensive. To remain competitive you need to create high-quality content that is uniquely engaging for your audiences really fast. Picking up picking yourself up dusting and soldiering on is your best bet of getting back on Google's good books. You need to show your audience is that you are phenomenal and your contributions to the internet have positive impacts on livelihoods. There will always be bad guys out there who are willing to take shortcuts to get ahead but it is the masses the good ones that do nothing that is to blame.

Step 5: And A Strong Social Media Profile

A strong social media presence will help you recover faster from such an attack. Your profiles should help you reach your customers and assure them that you're back on track. It is small businesses that suffered the biggest blows but fortunately, they are also the ones that are able to connect with their customers on a personal level.

Why Negative SEO May No Longer Work

Negative SEO has no future in search result pages ranking. Google is working tonight to ensure that people who work hard at SEO get to keep their catch. Luckily for the average web user, Google has been at the forefront of developing the latest algorithms to suppress manipulative and malicious link building. Attackers hardly have the luxury of time when planning their attacks. Most of the linking work is unnatural and easily detectable. So Google remains vigilant in finding and suppressing such efforts.

The bottom line is that Google works hard to make sure that your competitors cannot harm your ranking. They are special tools built for this and included in every update since Penguin of 2012. Do you trust them? Do share your thoughts, experiences, and concerns below.

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The Right Way To Use SEO Inside Etsy

The Right Way To Use SEO Inside Etsy

The Etsy e-commerce platform was created to provide effective communication between sellers and buyers so that a seller can offer a quality product with a human touch, and the buyer can purchase a product or service that actually meets their expectations. The most striking thing about this platform is that it shows search results that really meet the prospects of the potential buyer. This is not a superficial result, nor is it influenced by the number of buyers who have selected the product, but it is really what the person is looking for.
 Etsy E-Commerce

When you are a seller you want to reach as many people as possible and, although it is a little more complicated with Etsy, the reality is that you can always use keywords for your advantage. As long as you're completely sure of what you want to sell and who you want to sell it to, you'll be able to get results in no time. Inside the world of virtual purchases, there is a lot of competition but a well-created profile can stand out from the rest. The security that both sellers and buyers receive is just one of the great benefits that this platform offers above the rest, and with the right knowledge can be only the beginning.  This is where Etsy optimization comes into play.


Analyze your product in depth

The seller knows his product in profundity, but to sell it you must spread this knowledge in a way that is not invasive and stimulate the curiosity of others. Etsy offers a perfect space for handicrafts and antiques, as well as rare or collectible products, and best of all; it has a perfect market for this. If you want others to buy your product, you should seriously think about who it's aimed at and, based on that, create a product description that responds to potential customer searches. The most significant thing is to go in and fill out the profile, after this, it takes a little research to get the best results.

Select keywords that really go with what you sell.

While you can't choose keywords that immediately appeal to customers, you can analyze search patterns for free thanks to the searching bar. You have to move forward to be more and more specific and go up in the stats. If you sell handmade products, you must know that thousands of people do it too, but only you sell products made with copper wire, for example. If you add this to the keywords you use, you'll probably go up in the search and you'll be closer to making sales. Although it was previously recommended to use words that attracted the most buyers, this can be a double-edged weapon if you fall back to the bottom of the search, and this will only depend on how consistent are the words you chose with the product you sold.

Stay tuned for changes in search patterns.

Even if you have chosen the perfect keyword, this does not mean that it will stay that way for the rest of your stay on the platform. This page was created to keep commercializing with human warmth, this means that there will be daily changes as people grow, evolve and look for different things according to the dates, the seasons, and even depending on aspects of the national economy. As long as you're willing to upgrade and maintain a close relationship with SEO, you can survive people's changes.

Make an investment for your business

If you consider that there has been too gradual growth and that you will be able to perform in a superior way with the help of better keywords, the platform offers you a paid SEO called Etsy Rank, which has a free option and a paid option, where you can analyze your statistics and receive the advice that is limiting you. The page shows you which keywords actually work because they relate searches to purchases and give you that secret. As we said before, not all minds think the same but it is worth trying because if luck accompanied you once can follow you in the trail.

Marmalead is a definitive solution

Marmalead is an Etsy SEO and market research tool that use machine learning to take the guesswork out of getting found on Etsy, its a great tool for serious sellers.  Here are all the answers to your doubts. It is a complete analysis of the pattern of behavior of buyers, where you can see what they are looking for and how they are looking for it, offering a confirmed data that only needs to be implemented. Since that you can track a specific word for several days, you can understand in depth what customers think. If you're a seller of weather-dependent products, you can be absolutely sure of the perfect time to sell winter clothes and take advantage of Etsy's favorable positioning for new products, although for a limited time.

Let others know you.

Your product may be the best in the world but this will not be enough for it to be sold. If you started out as a physical store and decided to expand to this platform for its security or protection to sellers you should understand that unless you do a previous market study, your sales are unlikely to explode from day one. Where you live it can be quite a rarity to find someone who sells handmade gift cards, but within the search engine, you will find dozens of people who can also do it so don't be discouraged and work harder to get higher results in the shortest time possible.

Here are few tips to grow your Etsy shop 

  •  Create social media profiles 
  •  Create a Facebook page
  •  Start a blog and write post about your products
  •  Create a Youtube videos about your products
  •  Seek Advice from other Etsy Sellers- There are numerous tutorials online from successful Etsy sellers who have build their shop from the ground up.  One place you can find some informative tutorials is Youtube. 

SEO Etsy conclusion

SEO and Etsy should not be considered as antonyms, even if they do not work as you are used to. Don't get overwhelmed or discourage keep on creating, learning, and striving to grow you Etsy Shop , and before you know it, you will see success.

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SERPed Review | review

SERPed Review

Hello and welcome to our SERPed review. Without a proper investment in SEO tools for your online marketing campaign, you could be wasting money.

While there is a myriad of tools, some that work and some that don’t, there is only a handful, of software packages that can make the same amount of necessary noise online as the SERPed SEO tool.

In the following review, we will discuss in brief the features that are to like about the software and how to use and some demerits. After reading this, you should be in a position to make an informed choice to buy or not to buy the package.

Ours is to give you a highlight of the main SERPed features and leave the purchase decision up to you.

Why SERPed- Features of SERPed

You may be wondering why the hype surrounding this particular package. That could ow to the rich functionality of the tool incorporating some of the key features of premium SEO software like SEMrush, Moz and even Majestic.

A combination of these immensely powerful features on a single interface would be the holy grail of SEO tools. And that’s what makes SERPed such a great pick for beginner and pro SEO experts.
SERPed combines over 45 tools for Keyword Research, Backlinks, Lead Generation, Advanced Reporting and Ranking.

Keyword research

The golden words that customers use are perhaps the most important for any Search Engine marketing campaign.

  • Ultimate search-relevant keyword suggestions based on real-time research. Keywords returned are accompanied by useful numbers for CPC, traffic values, PPC competition, and search volumes.
  • What ranks where – useful for competitor keyword research? Enter a domain and get the keywords they are ranking for.
  • Long-tail keywords – do the work of google suggest. The feature delivers the same list of auto-complete keywords you get with Ubersuggest.
  • Keyword analyzer – pulls all relevant data on a keyword to aid analysis of its difficulty and competitiveness. This includes Alexa rank, social signals, MozRank, DA, PA, and referring domains.

The platform alone replaces many keyword and backlink research tools such as the Ahrefs, Semrush, Majestic, Moz and many more.

Domain research

This feature will help the newbie and pro SEO enthusiast to know what mattes the most about each and every domain of interest. It is a great way to measure the value of any domain so as to save money that would otherwise waste worthless or harmful domain purchases. It pulls useful data from systems like Moz and Majestic and puts it side by side on a single screenshot for easier comparison.

Site explorer

This is the most useful feature of the domain research tools. It gives you the basic specs of each domain entered. You can use this on domains you own and also to assess the competition for your localized searches for instance. You can access data from both versions of each domain www and without ‘www’

Anchor text

The anchor text applet lets users acquire useful insights about the backlink information of any website. You get topical relevance, diversity, citation and trust flow. Visualizing these concepts makes it much easier for you to remain relevant around your backlinks and thus improve on rank.

Bulk URL analyzer

Bulk URL analyzer is a godsend when you have tons of URLs to draw your data from. It minimizes blunders when checking out metrics of several to many sites. This means you can get all your insights about your group of URLs of interest without having to burn the midnight oil and break the bank in the time-sucking exercise. Surely there are better ways to spend your time.

Domain finder

What this module of Serped does is getting you a detailed list of expired and expiring domains worth buying for your PBN. With billions of domains out there and a couple of hundred thousand that might relate to your niche, only premium filters can help you get the best ranking domains. auction master

Aged domain finder

The aged domain finder is the tool that can get you domains that expired recently. This interface now gets you all the stats you need such as domain age, DA, CF, TF MozRank, Price and the number of backlinks.

Expired scrapper

You can now easily find domains that have quality backlinks from certain authority sites with the amazing expired scrapper. This saves you the pain and hassle of having to search through each candidate expired domain for its backlink structure.

Auction master

The domain finder module would not be complete without a link to join the major auctions for top competitive domains. You can bid for all your domains on a single platform and review your various bids periodically.

Top expiring domains

Another category of search for useful domains is to look through the domains that are being expired. Domains for this search are returned according to their value based on age and DA.

Site management

Site monitoring tools are not inexpensive too and SERPed replaces them all with its neat and feature rich site management module. Here are some of its features:

Site manager

You can now add and monitor your sites and even those of your competition with all important metrics on the same platform. From social media shares to Moz and Majestic SEO data, there is no important detail about your monitored sites that is likely to pass you by. This should help you track your client’s progress and show value for money in the earlier stages of your SEO campaign.

Site statistics

With site statistics, you can keep track of all the measurable changes in the websites’ essential metrics. When sourcing your data from multiple tools, you will have a harder time interpreting and storing the information. With this single platform, you can easily see the correlation between the various streams of data for your measured site parameters.

SEO review

This is a useful revision tools that will go through your sites and find any harmful errors that may be dragging you behind. The SEO review tool encompasses error reporting relating to URL analysis, Meta tags, image analysis, headings and tags, mobile friendliness, social analysis and content review.

Other SERPed tools

Backlink management

You want to know when your backlink is removed so you can mediate the situation and avert a catastrophic rank deterioration event. The backlinks manager also embedded in the SERPed engine will track backlinks to your site from the other sites just so you won’t be struggling to check them manually.

Uptime monitoring

incidentally, your site may go offline for all sorts of weird reasons and you want to know. You will also get notifications when you site is taking too long to respond as this too impacts customer experience negatively.

The cash flow manager

Since your websites are your cash-cows why not throw in a spreadsheet like program that can help you keep track of your expenses and income from your online business? Financial reports can be exported to file and printed for clients if that is what you want to do.

Site backup

Site backup plugins are great but there is no reason to use them anymore when you have the same if not better capability for automated site backups on the SERPed interface. Again, having to manage several sites’ individual backups separately is hectic and a task we wouldn’t wish on anyone. With this module, you get all your eggs in one basket.

Rank tracking

SERPed supports local, global, amazon, YouTube and instant check rank trackers. With the local tracker you can forget about Whitespark and other local keyword rank trackers. The additional features maps tracker is a kickass solution to local SEO problems.

Client acquisition

This makes the last feature we will discuss here for the seemingly infinite capabilities of the SERPed platform. It is also arguably the most unique feature that the software package has to offer which delivers timely analysis of any site for clients in real time. My site auditor offers this same service but we have tested and proved this to be a more accurate version. Clients enter their email and credentials before getting their stats. A big plus as building an email list is very important for any online marketing campaign.

SERPed costs

A tool this good could be sold for top dollar one time or monthly subscription and everyone would be comfortable with it. Thankfully, the SERPed package is now available for only a fraction of what you would normally pay for only a single tool like Moz.

Our verdict

Since this is our candid review, it wouldn’t be complete without our opinion having checked out the software package in action. The main selling point of the application is the multitude of functional features that are neatly tucked into its interface. To find all these powerful features on the same platform means a lot in savings and ease of use.

As such, is the ultimate all-in-one SEO tool to replace traditional SEO tools; replacing them effectively. It’s like buying only one tool, say majestic or My Site Auditor and getting all other tools for free!
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How to Write Press Releases

How to Write Press Releases

 How to Write Press Releases?  When you are running a business, you want to be the first to get media attention whenever an opportunity arises. Writing good Press releases is a critical tool to use in getting the word out about your existence, purpose and your amazing line of products and services.

However, many professionals lack the skills to write a good PR with the proper hook that makes a newsworthy article. In this post, we will train you on the importance and qualities of a good press release to grab the attention of peers, journalists and eventually customers.

Posting A Press Release
Posting A Press Release

Are you a marketer?                                          

Every online and offline business needs the extra attention that a press release can draw to its amazing line of products and services as well as the milestones along the way to success. This puts pressure on every marketer to understand the inner workings of a press release. Press releases are often mistaken for fake news but they are not that at all.

On the contrary, good press releases are awesome media to make the public and media digest your latest news. Writing a good press release gets you more coverage and readership and is the first step to making a cost-effective and successful online marketing campaign.

Press releases are great but only when you do them right. 

They only cost the time spent writing them but the can cost your business dearly when poorly done. Mainstream media and the best bloggers receive so many of these but only respond to the best formatted and engaging pitches.

 Read through the following and be well on your way to writing something for front pages and avoid the delete button. Thankfully, there are a few ways to get your press release right. Here are a few tips you can make use of to turn things your way.

Let’s see if you can get all the tips and tools you need to get your company and business the attention it deserves by writing a press release that drives results.

How to identify a newsworthy topic for your press release

Hours spent downloading press release templates can go to waste if the article cannot be tied to a news item and a current development. It is true that sometimes it just easier to replicate successful press releases with examples to follow but when you cannot make the press release your own then it will not be an effective part of your campaign.

It is obvious that every good news and the newsworthy story has a hook to it. Readability only complements the content of a press release. Getting your first line read is the ultimate goal of writing any copy of a kind.

Simplicity is the universal key to getting your content read each and every time including your very first try. A press release would be useless if it is not read and digested and therefore you should channel all your energy into making it newsworthy and readable.

So, what is a press release anyway?

A press release is a two-page document sharing some breaking news with the public. Well, sometimes the general public will encounter a press release but they are meant to disperse information to journalists and media houses for publishing. 

Press releases take after the news article on a regular daily newspaper. The reverse pyramid writing techniques ensures that the most important information is presented first.

Why do we need press releases?

Companies and businesses around the world whether large or medium-sized will write press releases for a range of benefits. Common objectives include the primary one discussed above of getting media coverage. Apart from media attention which is always for driving profits and captivating goodwill, here are some common benefits of writing good press releases.

  • Popularize new products and services
  • Building an authoritative brand image
  • Crises management and mitigation
  • Building backlinks to authority media sites
  • Cost-effective marketing
So whether you are looking to relaunch your brand image or you simply want more people in your sphere of influence to learn about your amazing line of products, an old fashioned PR will do the trick.

When is the best time to send a PR?

Any time you have something newsworthy to share about your company and brand then its PR time. It could be breaking news announcements, the official position of your company on a matter or you are launching this revolutionary new range of products.

Upcoming events, new partnerships or going public, or winning awards and pretty much all achievements that you think your customers need to know. For larger entities, hiring new executives makes the news. Media outlets want to be the first to cover new developments and welcome the favor of making their reporting work a lot easier.

When something that could potentially harm your reputation happens, it’s best to get your story out before someone else does.

Better yet, find a good excuse to write an amazing press release piece and go ahead and write a fantastic one.

What to include in a press release

The standard format for writing a press release includes the following features:

Heading: you can go for a catchy heading that pretty says clearly why your story is news worth reading.

Press contact: provide a means for the press to get in touch with you.

City-state, location: every good news story has a setting with location and date

Body copy: Your amazing story goes here with the important details put first.

Boilerplate: This section describes what your organization is all about. Good public relations wouldn’t hurt.

7 Tips to Writing an Amazing Press Release

  1. Understand the format

The structure of press releases is what makes it a unique and effective tool to spread the word about your achievements. Adherence to the correct format and readability will earn you more media opportunities. As a rule of thumbs, your opening should answer the five W questions namely;

ü  Who
ü  What
ü  Where
ü  When
ü  Why

  1. Keep it brief

People hardly have the time to follow through a novel in the form of a news column. Think of the press release as an announcement that must communicate all the important information within a limited word count. If the media want to know more about your copy then they will contact you.

  1. Use a professional tone

The press release is a professional document and the tone you use must reflect the same. The press release is read by journalists and colleagues and therefore needs to sound professional and intelligent.

  1. Write for press

When writing your press release, think like a reporter too. You need to have a hook to the story and the must-have facts. Only when you can appeal to the journalist and editor that you will be awarded a greater audience.

  1. Make it mobile-friendly

Today, it’s important to make sure your article is not only neatly written but also readable with large fonts for optimal reader experience on all screen sizes and types. When you are posting your press releases on your blog then the buttons should also be clickable in addition to responsive web design. Contact information should be easily reachable and you can make it easier for your readers to reach your social media handles as well.

  1. SEO optimization for press releases

Like any other copy, good PR requires proper keyword research and optimization to be found on search engines. Search engines' news searches should effectively broaden your reach and impact of your press release.

  1. Use quotes

Quotes are a powerful ingredient to use in your press releases. They not only draw out the important points but also make your writing stand out as authoritative. The media requires these to publish and they will reward you for making their work easier.

Where to send press releases?

If you are just starting out, you might be wondering where to submit your first PR in order to get the much-needed media attention. For this, you will need to make a list of your local outlets and their contacts which you can get online. These include industry publications, local newspapers, general news sites, industry partners and bloggers. It is best to start small and build your list of media contacts from scratch. Soon enough, you can have major publications highlighting your achievements.

Write an amazing Press release

Now, you are all set. Go and write an amazing press release that journalists will find irresistible to use in their next big story. We believe that the above summarizes the most important points to bear in mind when writing a press release that will eventually get published and enjoyed by your readers.

Remember to answer the great W questions and include some must-have facts while avoiding fluff, its one of most important features of a press release

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SEO Is Not Dead

SEO Is Not Dead

SEO Is Not Dead, right?  Just posing this question to any SEO guru makes them cringe or agitated or both. Just the same, the question of whether SEO even works anymore might as well be just as old as the practice itself. So where did the idea that SEO is dead and what proof is there to show that good old Search Engine Optimization is alive and well? Let us find out.
For decades now, people have been cheering the death of SEO for no apparent cause. Might this be the curious case of the proverbial Hare? He could not reach some fruits on a tree and consoled himself by saying how the fruits were not even delicious
SEO Is Not Dead
SEO Is Not Dead

Proof SEO is not dead

Case study. You just typed in ‘SEO is dead’ or ‘Is SEO dead?’ which by all standards is a competitive keyword. Definitely you will get arguments supporting and against SEO. Now, on a separate tab, please take count of all results that are for SEO and those that are claiming that it’s obsolete for the first page of SERPs.

Not surprisingly, you will discover that nearly all the top results for these two search phrases are in supporting SEO. Now, the answer to your query is already staring you right in the eyes. Every problem eventually resolves itself. People who don’t care to include good SEO in their marketing plans never make it to the top organically. The above is our first proof that SEO works.

How Search Engine Optimization Drives Growth

While SEO is still alive and well, it is a dynamic area and most of the original stuff is now obsolete. With each new update of Google’s algorithms, SEO has been proclaimed dead more times than we care to count.

Each passing year brings new developments to the SEO industry and there is no monopoly of knowledge here. The rapid change in what works for SEO and good practices for that matter is what has skeptics screaming at the top of their lungs.

Technology is growing in leaps and the trends in which people interact with the internet have gone through several metamorphoses. Just the same, the Search engine remains the custodian of the vast resources of the web. Website owners who want to found organically must unravel their riddle and SEO aids with that.

As long as ranking on Search results remains relevant, one surefire way to fail is to practice bad SEO or not to care at all.

Age of the AI takeover is upon us and we have algorithm-driven algorithms and so much more to comprehend. But SEO still remains a vital part of making money online today.

People argue that with the advent of the IoT, machines will not require SEO to navigate the web. It is hard to imagine how SEO could help with M2M communications once every device on the planet is connected to each other.

On the contrary, SEO is even more important to machines than to humans. Our eyes and brain have the incredible power to decipher meaning from virtually useless scraps of information. Machines have to iterate over content searching for clues from the contextual meaning of keywords and match up the best results. It is almost like finding a date online with millions of possible matches.

SEO for the future

Moving forward, Search engines are strategically even more relevant. The use of voice picture searches will be on the rise. Therefore optimization for algorithms will be a dire need for every business.

Optimizing for humans still remains relevant because when we use voice searches we tend to say more words. A conversational tone in a post will make it more natural and an irresistible hit when speech is converted to text.

The new generation of search assistants is now taking over with greater precision. In the future, even being on the first page will not matter because the search assistant is keen on getting that perfect hit that users want.

Leaders in the search industry including Google, Apple, and Bing now want to discard irrelevant first page results and present one best fit. This makes most niches especially local searches even more competitive.

As unsettling as this whole discussion might be for webmasters, it’s important to emphasize that
content is still king. Real users and search engines are still the main targets for web content. Methods of search my vary but you will be found for as long as you have high quality, original content optimized for finding.

Google vs Bing and Yahoo

The search engine industry is more of a monopoly with Google owning about 96% of the market today. There are other players like DuckDuckGo which have been struggling to stay competitive or at least afloat. Reportedly, DuckDuckGo has been on the upward trend even with the decline of Yahoo and Bing. Just the same, search traffic outside of the three most dominant search engines, Google, Yahoo, and Bing remains just under 1%.

According to Merkle Inc., a Columbian based performance-marketing agency and big data company, Bing and Yahoo lost their share in the total search engine traffic from 0.8% to 0.6% in 2018.

This explains why ranking for Google is synonymous with driving organic traffic. Google Ads drive a giant share of the giant as if an assurance that organic results will always have their place. Buyers are constantly becoming aware of the need to click on an organically ranking website rather than Ads for more solutions that are credible. Search Engine Optimization has actually just become even more relevant than ever.

New trends that are driving growth from Organic results

Internet searches for stuff performed by people are not going anywhere. Rather than search directly by punching a keyboard, we might prefer having our phone or watch or car listen. Without intuitive and well-optimized content, getting hits will become increasingly difficult with the following new and emerging trends in searches.

Mobile and smart devices

People often assume that the use of new and emerging technologies and the departure from desktop environments to mobile devices means the end of searches. This is not the case as mobile space is one of the largest sources of search engine traffic. Websites that are not mobile ready with responsive themes and intuitive web designs are doomed to fail.
It is important to understand that searches are the business Google is into and they are also the main proponent of the continued growth of the mobile space. Further, as much as mobile is growing in leaps, the desktop environment is not going anywhere because it is still a favorite for students and researchers.

Answers driven search results

Google may have started out as a result-driven operation but the focus is shifting from results to answers. The company has updated its results page design and presentation to make search results answers and solutions to users.

Voice search and search assistants

Voice searches and many other search modules only emphasize on the need for a naturally flowing piece of content for each post.  Also, long-tail search queries are an area webmasters need to polish up on and a good SEO team will help with that. An average voice search query is a sentence that is 7 to 8 words long which specifies the user’s intent.

Sites only providing the information many not profit much from targeting Voice assistants. These assistants are only in their infancy but the rapid integration into smart devices will see them spread faster than android ever did.

The projected growth of the sector is over 40 billion US dollars by the year 2022 worth of sales in the US e-commerce alone. In the future, there will no longer be the ‘10 blue links’ phenomenon of search results. With increasing searches and fewer money sites getting the lead, SEO is an excellent channel for making your case.

TheStreet predicts that by 2022, up to half of all searches could be hands-free. Any website that enjoys huge traffic today from organic searches and paid ads would be negligent to ignore such numbers.

A Deja vu

History repeats and especially with developments on the web. Anybody who has been monitoring the industry over the last decade will agree that the growth curve for voice searches is strikingly similar to that of mobile commerce seven years ago.

With the inevitable internet of things up and coming, the winners of tomorrow’s online business are entrepreneurs and firms that choose to make the best engaging and SEO tweaked the content.


Yes, the world of SEO much like the tech world around is growing and evolving at a fast-paced speed. Just a couple of decades ago, it was hard to picture how cellphones and smartphones could take over the world. Today, the smartphone has been benched by smart-almost-everything-else. Cars, microwave ovens, fridges, houses and such now have a ‘brain’ of their own.’

All-new smart technology relies on searches to make decisions which in turn increases the search traffic to prepared websites. Now smart devices are expected to rule the next decade with increased access to high-speed internet with 5G. Whether for man or machine, good content and best SEO practices are paramount to achieving any rank.

Some people who have been skeptical of SEO from the start tend to think that new technology will do away with a nicely written web copy but that is untrue. In fact, it could not be any further from the truth as good content will win today and tomorrow’s traffic.

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