What Is Domain Authority Stack Strategy?

When you are working on boosting a site’s rankings on Google’s searches you’ll be given all sorts of different ideas about what the best way to get the job done. Search Engine Optimization (also known as SEO) is a dynamic and ever changing field with so many people offering up many different options on what they think is the best way to get a higher ranking in the fight to get a site to the front page of Google’s searches. Getting to the front page is the goal of any business as 90% of all people that run a search for a business don’t bother going past the first page or click on any of the paid ads. Getting there organically will increase the visibility of a business immensely and can increase sales dramatically.

Domain Authority Stack

One of the biggest things Google uses to rank a site is called authority. Authority is determined by
many different data points including root domains and total links to the site. The higher your score is determines how highly you rank on a Google Search Engine Results Page (known as SERP). These scores are calculated from 1 to 100 and your goal shouldn’t be to try to get to 100, but rather to get ahead of your competitors in your field. Beating the people you are in competition with and getting better page visibility over them will give you a huge leg up over them in the hyper competitive marketplace that is the internet.

Domain Stack Strategy

What Domain stack strategy does is create a series of high domain authority sites that link from one to the next and finish at the site you’re trying to increase the ranking of (Also known as the money site). By using multiple sites with solid Domain Authority you’ll be able to push your money site even higher up the SERP and hopefully be able to make it to the front page of Google’s searches.

Some people think this process can be done through social media platforms. This doesn’t work out because the links from most social media sites are nofollow so they don’t get tracked by Google and even if you do find a dofollow link it’ll end up in the sideboard and not connected to the content of the page in question. You want to have the links being in context on the page itself. These are the strongest links between sites that help to grow the domain authority of the money site. Creating a stack of high domain authority sites that ends with your money site allows the money site to benefit from the other sites links and also minimizes the amount of links from sites to your money site. If you’re working on a Private Blog Network (known as a PBN) and are worried about Google punishing your money site for it this is a great way to increase the safety of your PBN. With only one link from the PBN connecting directly to your money site you make it harder for Google to track what is happening, where before people would have many different sites in a PBN all linking directly to the money site creating a digital paper trail of what they were doing and risking punishment for trying to game Google’s search algorithms.

While there are many different ways people seek to gain an advantage on Google’s SERP using the domain authority stack helps to build your money site’s authority right away. Once the stack is set up you should focus on what your competitor’s domain authority looks like and what you’ll need to do to build a gap between the two of you. Being able to see where your site ranks with theirs on important keyword searches is vital to being able to come out ahead for market share and visibility on-line. Your money site should be constructed using all the proper tactics for SEO with solid root domains, SEO friendly tags and keywords in the text and video content that engages customers and keeps them watching. Video is becoming a big part of how Google ranks sites and having good content on your money site will go a long way towards helping you move up the SERP charts.

Conclusion

Using the domain authority stack allows you to get a money site to grow its domain authority quickly without having to worry about having Google punish you for using tactics it deems unacceptable. You can follow any number of informative videos on YouTube that will show you the different ways SEO experts build their set-ups to allow a site to get a higher domain authority quickly. The SEO market place is ever changing and evolving and staying up to date on all the current tactics is the best way to make sure your company keeps moving forward.

How To Make Your Content King

How To Make Your Content King in a day in age when information on any topic is readily available? Finding great content for your website can be a challenge. Knowing that you can trust in your writers to be able to write gripping and informative content is vital when it comes to being able to make a connection with the people viewing your site. You want them to feel engaged by what they are seeing and become that much more likely to make a purchase from your company, or at the very least leave you their e-mail address so they can be reached with deals and sales offers in the future.

Content Is King

Content Is King

One of the best ways for an article to engage a customer is to tell a story. If the website is about an event in a person’s life, such as a wedding, buying a home, or expecting a child, explaining to them all the different steps that go into each part of that journey is a great way to relaying information to the reader and making them feel important. They’ll know that you understand exactly where they are in their lives and you’ll be able to help guide them through what they can expect to happen as they go through the rest of the process. From the grueling struggle of physical rehabilitation to the joy of your kids going off to prom there’s countless experiences that allow for a skilled writer to craft a story to gain your reader’s attention and reassure them that your business knows exactly the right things to do to help them achieve the results they are seeking.

If it’s a product that you’re trying to sell the writer should engage the reader on the points you’re seeking them to bring up about the product. Is it an environmentally friendly alternative to commercially mass produced products that use harmful chemicals? Is it a superior product based on the quality of the parts used to make it? Is it a product that can be offered at a far better price than what a customer is used to paid for? Whatever the hook for your product is you want it to be front and center in the materials being produced for your company. It’s not enough to have an all-natural shampoo, you have to explain to the customer why it’s important for them to order it off your website instead of going to the store and getting themselves a bottle of Head and Shoulders. You need content that gets the message across and makes the customer understand why your product is special and encourages them to make the purchase.

Beyond selling a customer on the product you want the information about your business (or the business being written for) to be explained in a straightforward and easy to understand fashion. Having all the relevant information about the company listed is critical. You’ll want to make sure that the address of the business, phone number, e-mail addresses to reach staff are all correct so that you can be assured that people seeking to contact the business are able to get their messages heard. While this isn’t a particularly exciting part of writing for a business it’s an important thing that should be included. Beyond that the writer should seek to explain the strengths of the business leader and why they are a trustworthy person for the consumer to place an order with. Years of experience in the industry, track record of success, years of successful business, recommendations from customers who had used their services in the past, all of these are great ways to establish trust and credibility for the business and incentivize the person reading into making a purchase.

Given that the writer will only have five hundred or so words to get their message across it’s important also to give them direction on what subjects you want them to touch on and if you’re working on using SEO you’ll want to give them the list of words or phrases you want used in the article and a keyword density percentage (if you’re looking for one). You want everything to flow together nicely with the keywords worked in as seamlessly as possible. It’s possible to get both a great article for a customer to read while at the same time you’re able to work in the proper terms to help your site’s rankings in Google’s searches.

Finally researching the subject makes writing about the subject so much easier. Browsing a website and taking notes on the products and business will make writing about these things so much easier than just winging it and hoping for the best. Putting in a little preparation ahead of time can make a world of difference when it’s time to get the writing done. Knowing what points to get across, how to get them across and being able to relay the important information about the business being written about will go a long way towards making your content king.

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