Are Question And Answer Forums Good For Web Traffic?
People tend to search the internet for answers to their questions, about any subject. They will rely more on complete and elaborate answers, and they may want to know more about the person who has answered their question. Knowing this can become a tool for you to attract people to your website, either because you have the question & answer forum on your page or because you have written in the forums of other pages. We will show you practically and effectively these two possibilities so that you can decide what suits you best and get the traffic your page needs.
If you decide to create a forum, work with specific niches.
There is no point in creating a forum where many topics are discussed at once, even if they are about the same central theme because both people and the google search engine will only take into account those places where they will receive the answers they need quickly. If your platform is about baking and you have decided to create a question-and-answer forum about how to make the best chocolate chip cookie recipe, everything should revolve around this topic, so that people can find the answer they need in one place. To better understand this you have to understand that now google does not only work with SEO but also seeks to process longer and more complete questions.
Within a forum, anyone can comment, but you must stand out from the others with concise answers that effectively clear up the doubts of the participants. Creating a good image in front of other readers will make you a valuable figure and make others want to know more about you. This can also apply, for example, to those who offer programming services and can give a specific answer to a problem, demonstrating in a single commentary all the information they have to offer. It's all about working digital marketing, making it clear that you are a professional.
You can support yourself in other forums.
Even if it is someone else's forum that receives direct traffic, you will be able to create a presence on the web and attract people who are looking for your services and have found in you the knowledge they needed. A person will trust more in someone who can show that they know what they are talking about, and if you take the time to go into forums to answer questions and clarify the doubts of various people, you will most likely get a good position in the forum, which will translate into more visits to your website.
Before you start doing this you should create a good profile that will direct people to the right site. You see, anyone can write a reply in a forum, but it's no use owning excellent content if all the information will be hidden behind a "visitor" profile. You have to work on your profile so that when they click on your link they can easily get to your website. A good idea is to place your profile picture with your website's logo and make it clear that you are a professional and can be found on the web. Your knowledge is valuable but even more valuable is what you have to offer.
SEO also has an influence, although not directly.
You should not completely abandon the handling of SEO writing because although people will only look at those that offer them an excellent response, it is no less true that google continues to handle these parameters within its searches. Everything is in the subtlety and the correct use of the tools, so your main function should be to give an accurate answer without leaving aside the SEO writing. You cannot make indiscriminate use of keywords because people do not read this type of content, and a comment is not too long. What you need to worry about most is being able to capture the attention of potential customers.
However, SEO tools are sometimes a double-edged sword, as they do not always give you the traffic you need. It is useless to have your page full of visitors if none of them will become future clients, in the case of those who offer services. For example, a company that offers cooling maintenance services nationwide will not achieve anything by having a large number of foreign visitors, since they will never hire their services, so even if the statistics improve, the main function of the platform will still not be used. It is not only about finding people interested in your content but also about attracting the right clientele.
Collect useful information from the forums.
Creating a question and answer forum, besides offering you traffic, can help you improve your content and know what your readers want to know. You can take into account the topics that are most developed in these forums and work on them in the future because although the main intention is to keep the whole conversation focused on a specific topic, the variations can become a tool in your favor. Another valuable trick is to work together with other platforms that handle similar niches. Within the forum, you can discover platforms on which to make guest postings, so that you can easily attract new customers.
It's all a matter of knowing how to take advantage of the tools of the internet.