How To Use Medium For SEO

How To Use Medium For SEO

You have probably heard about Medium before, and if not, you will get the chance to know about this amazing platform shortly. Medium or is a online publishing content that hosts tons of amazing content created by users. It's a place where you can find technical, niche, long-form, thoughtful and promotional content from a wide variety of sources. Everyone from ordinary people to freelance journalists and even CEOs use Medium to share content with people from all over the world. As Medium has gained popularity in recent years, companies and businesses are increasingly using the platform for content marketing and SEO.

What Is Medium?

Medium For SEO
Recent analytics show that approximately 30 millions users visited every month. The platform was created by former Twitter CEO Evan Williams and was initially intended to be content marketing and sharing (CMS) community. Over the years, the website has undergone numerous changes and updates to make it work more seamlessly for both marketers and publishers. Today, many companies and businesses use Medium as their official company blogs. Also, many independent publishers use Medium to host and share their entire content library. Like any platform, Medium is not perfect. It has its own advantages and disadvantages as a digital marketing tool.

By getting to know more about the platform and examining the different features and capabilities that it has to offer, you can determine whether Medium can fit into your organic search engine optimization strategy.

Content Marketing

When it comes to using content for SEO purposes, it is important to really consider where you post your content in order to get maximum outreach. Coming up with the content is just part of the content marketing process. To get results from your content, you must make it discoverable by your target audience. Once your target audience finds your content, they can easily be directed to your website. Publishing platforms like Medium make this process easier for website owners and marketers.

When you publish content on Medium, your post will automatically rank high on organic search results due to their high domain authority. On top of this, platforms like Medium usually have millions of users that form a sort of pre-existing audience for the content you posts. There are robust search and tagging functions that make it easier for users to discover information and content on the website. Simply put, when you post your content on Medium, you get exposure to a larger audience that you would have if you posted on your website or company blog.

Medium has some pretty handy features that boost your overall SEO campaign and drive traffic to your website. Here's how you can use this platform to get more people to come to your website.

How To Use Medium For SEO

Medium is mostly used by website owners and marketers as a republishing platform. This means that the content posted on the site may already exist somewhere else. The intention of most publishers is simply to reach more readers.

1. Customize Your Profile and Interact With Users

From the onset, you need to position yourself as an expert in your niche. You can do this by editing your bio to introduce yourself to readers. You can include your website link in your bio as well.

The next step is to find content that's been posted by popular authors in your niche and post comments and interact with other users interested in the same content. Make sure you posts relevant and informative comments that will help you to get noticed by readers. If users like your comments, they will come to your profile and see what you have to offer.

2. Optimize Your Posts

As mentioned above, medium is a platform with millions of users. In order to stand out among such huge numbers, you need to use captivating headlines that attract readers' attention. Look at the headlines used on popular posts and adjust yours to suit your target audience.

You should insert links in your posts to drive traffic to your site for readers to get similar content or more information on a particular subject, product or service. If you wish, you can include a call-to-action that urges your readers to subscribe to mail list for more informative content and assistance from you.