Ultimate SEO Tools

Which Ultimate SEO Tools To Use To Rank Websites? No matter how you look at or your opinion of it, SEO has become of a mandatory endeavor for businesses across the world than an optional marketing strategy you make use of occasionally. The numbers show that not only is it important for businesses to have an online presence but being ranked high among the links in any given search engine results page (SERP) is critical as well. For instance, about 60% of business to business marketers reckon that SEO has the biggest impact on lead generation.

Ultimate SEO Tools

This is where SEO comes in; when done right, it helps businesses attain an online presence. Moreover, a good SEO strategy can help your business’ website rank high in the SERPs for the keywords you are interested in and targeting. This is an important consideration to have in mind as research shows that the click-through rate falls by about 25% between the first link and the fifth link on any given SERP (https://www.advancedwebranking.com/cloud/ctrstudy/). Additionally, only a dismal 8.5% of traffic goes beyond the first page of any given SERP. As such, it is not just a matter having a web property, but it is also about ranking as high as possible – the higher the better.

However, competition for the top ranks in search engines is ever increasing. This means that trying to rank among the top website is getting harder by the day. To aid in your quest to be the top-ranked website in your target keywords, you will have to use SEO tools. Although they are designed for a wide variety of functions and purposes, SEO tools are all intended to provide users with data, information, and insights that will website owners develop more potent SEO strategies.

Herein we will explore the top SEO tools that have proven capabilities and effective at what they do by providing insights that help website owners rank better on search engines. For better understanding, the tools have been group according to their functions and purposes

All-In-One/Multipurpose SEO Tools

These tools incorporate a wide variety of features and capabilities. Essentially, these tools are designed to help you conduct every aspect of SEO, from keyword research, link building, competitor analysis to tracking the performance of your website. That being said, it is important to note that these tools are not created equally. Every tool under this category has its own strength and weaknesses.

#1. SEMrush – SEMrush as an SEO tool is one of the most popular tools on the market. It filled to the brim with features that allows SEOs to conduct website audits, link profile analysis, website traffic analysis, link building, content optimization, keyword research, competitor analysis and much more.

#2. Ahrefs – Ahrefs has built a reputation in the SEO industry as one of the most comprehensive and effective SEO tools. SEOs use Ahref for link building, backlink analysis, position tracking, and competitor analysis.

#3. Moz Pro – This tool has been designed for simplicity but effectiveness. Users can carry out competitor analysis, keyword research, link profile analysis, on-page SEO optimization, and much more.

Other popular multipurpose SEO tools include:

#4. Raven Tools
#5. All in One SEO Pack (for websites that use WordPress as their content management system)
#6 Serped.net - All in one ninja suite of SEO tools

Link Building And Tracking Tools

#1. Linkody – Linkody is a stellar link tracking tool. It is designed to help you track your backlinks, notifying you when you gain or lose backlinks. However, you can use these capabilities to track your competitors’ link building endeavors.

#2. Ontolo – While this tool comes with plenty of features, the link building features are the most prominent and popular. For instance, it allows users to unearth high-quality link building opportunities, giving users a spreadsheet full of link building opportunities.

#3. Majestic – Majestic is a great link building and link analysis. This tool allows you to audit your backlinks and, thereafter determine their quality and trustworthiness. Moreover, the tool allows users to analyze their competitors’ link history and link profile

Competitor Analysis

#1. SpyFu – SpyFu is designed as a simple means to get the scoop on your competitors. Simply enter their domain and you get the keywords they are targeting.

For the most part, most SEOs use all-in-one tools to conduct competitor analysis.

On-Page SEO Tools

#1. GTmetrix – This tool covers all aspects of on-page SEO including speed
#2. PageSpeed Insights – This tool is used for speed testing your website’s pages.
#3. TinyPNG for image optimization.
#4. Botify
#5. Browseo
#6. DareBoost

Keyword Research

These are the popular keyword tools that SEOs use for keyword research.

#1. Google Keyword Planner
#2. KWFinder
#3. Answer The Public
#4. Bing Webmaster Tools
#5. Long Tail Pro
#6. Google Trends

Rank Tracking Tools

#1. Pro Rank Tracker
#2. Google Search Console
#3. Advanced Web Ranking
#4. SEO Monitor
#5. Authority Labs
#6. GeoRanker

While this list is in no way comprehensive, the above-listed tools are some of the most popular tools. Importantly, they are very effective at what they are designed to do.